In line with the government’s New Southbound Policy, The Environmental Protection Administration sets up the Overseas Promotion and Development Group to explore new market and to find opportunities to export environmental analysis technology for the domestic environmental analysis industry. To understand the intention and the demand of environmental analysis companies for overseas promotion we used online questionnaires to survey 110 environmental analysis companies, completing the statistical analysis of the questionnaire results. In order to collect the information on the overseas of environmental analysis technology and the information of international certification system, we have collected 10 new southbound countries, including Singapore, Malaysia, Thailand, Philippine, Indonesia, Vietnam, Cambodia, India, New Zealand as well as Australia’s data on the international certification system for environment analysis, environmental protection and environmental analysis technology related regulations, related information, investment laws, and taxation. In addition, the SWOT analysis is also used to analyze the possible problems and bottlenecks while exporting the environmental analysis technology. Furthermore, the collected and compiled information on “international certification of environmental inspection and environmental analysis of 10 new southbound countries”, we have used PESTEL analysis and 12 assessment indicators in 3 categories to analyzed it. It suggested that Vietnam and Thailand should be the priority countries to assist and develop domestic environmental analysis industry in 2020. The planned visits to 2 target countries were cancelled because of the COVID-19 outbreak. Because of this pandemic, the Overseas Promotion and Development Group have a further proposal of environmental analysis investment plans for Vietnam as well as Thailand. This investing proposal provides Vietnam and Thailand’s information on potential business opportunities, entry points, strategic alliance to help Taiwanese environmental analysis companies to have a further understanding of its investment environment and to serve as a reference for promoting the overseas export of the environmental analysis industry.

Environmental Analysis Industry, New Southbound Policy, Overseas Promotion